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May 31

Greg Biffle Website - Top NASCAR Driver


In: Recent Work

So, while Greg Biffle's business manager is coordinating a photo shoot and gathering the last of the content we'll need, we've begun organizing the sitemap. This blue print of sorts allows us to be clear on the structure of the site before we begin design. It also allows for the client to have an outline of the final content we'll need.

We work hard to receive content as soon as possible. This helps our designers visually tell a story and understand how much text and/or photos will be on a page. Since Union (formerly Studiobanks) is known for very clean and easy navigation, it's important we know what we are navigating before we begin the design.

One of the goals of the Greg Biffle site is to show the personal side of Greg—what he's up to when he's not on the track. One of the ways to accomplish this is to show Greg in his street clothes versus his NASCAR uniform. We're looking forward to being at the photo shoot in a couple weeks. Should be fun.


UNION is a digital marketing agency founded in 2002 and headquartered in Charlotte, NC. Considered a digital marketing leader, UNION collaborates with many of the Southeast region's top brands to achieve business objectives through strategy, creative and technology. The agency specializes in crafting digital marketing platforms, content and campaigns that deliver meaningful and measurable ROI results. Want to work with us?

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