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Sep 25

Google = "nokeywords"


In: Tutorials

by Union

The suspicions of many developers and SEO operatives have been confirmed: Google doesn't care about our Keywords.

Well, at least not keywords housed in meta tags. According to the official Google Webmaster blog in a post released on Monday, Matt Cutts explains Google's position on the usage of meta tags, focusing especially on keywords.

Q: Does Google ever use the "keywords" meta tag in its web search ranking?

A: In a word, no... Due to its overwhelming abuse, Google has not factored meta keywords into its search results ranking for several years; opting instead to weigh actual page content and inbound links more heavily as a source of relevancy.

While this may appear to be a blessing with one less thing to have to keep updated, some have expressed continuing its use as "meta insurance." What do you think should be the practice moving forward? Keep keywords for potential use by other search engines or "just in case?" Disregard them as a waste of time and a waste of a few extra bytes? Let us know what you think in the comments.


UNION is a digital marketing agency founded in 2002 and headquartered in Charlotte, NC. Considered a digital marketing leader, UNION collaborates with many of the Southeast region's top brands to achieve business objectives through strategy, creative and technology. The agency specializes in crafting digital marketing platforms, content and campaigns that deliver meaningful and measurable ROI results. Want to work with us?

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