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Sep 04

Florida Amendment 5 Removed From Ballot


In: Company News

by Union

From AAF Charlotte:

The Florida Supreme Court has ruled that Amendment 5 must be removed from the ballot. Amendment 5 could have opened the door to a tax on advertising services. The proposed constitutional amendment would have cut the property tax by an average of 25 percent—an estimated $9 billion in 2011. The property tax is the main source of education funding in Florida. The amendment would have required the legislature to maintain same level of education funding. While it did not mandate where the new revenues would come from, it specifies that the legislature could have raised the six cent sales tax by one cent and eliminated existing sales tax exemptions, including advertising. The Supreme Court affirmed a lower court decision that the language of the amendment was misleading and did not adequately explain all the provisions of the amendment.

Polling numbers had shown that the amendment was far from reaching the 60 percent approval rate it would have needed to pass. AAF Fourth District lobbyist Jack Hebert and the Florida advertising federations played an instrumental role in educating the public and lawmakers as to the potential harmful economic consequences had Amendment 5 been approved.


UNION is a digital marketing agency founded in 2002 and headquartered in Charlotte, NC. Considered a digital marketing leader, UNION collaborates with many of the Southeast region's top brands to achieve business objectives through strategy, creative and technology. The agency specializes in crafting digital marketing platforms, content and campaigns that deliver meaningful and measurable ROI results. Want to work with us?

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