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Apr 24

ExpressionEngine Redesign


In: Strategy Insights

by Union

Last month, Digital Web Magazine published an article about the redesign of EllisLab’s ExpressionEngine site by 31Three. In the article, Jesse Bennett-Chamberlain, the man behind 31Three, walks through an abridged version of his entire design process. From a change in work environment to wireframing to design exploration, Bennett-Chamberlain provides some great insights for designers to reference and apply to their own process. As evident from the finished product, the attention to detail put into the project is admirable. The gist of "It Doesn’t End Here," the closing remarks, is one of the most important ideas contained in the article.

In that regard, a website isn’t a static design, and once it launches, it’s not mine anymore—it’s a living, breathing entity that will change as others interact with it, and as it grows.

Designers and clients alike would be better for making Bennett-Chamberlain's sentiment their mantra; our work is never done. Not only are projects that continually change and grow more successful, but they end up staying relevant longer and out of that undead state too many projects slip into.


UNION is a digital marketing agency founded in 2002 and headquartered in Charlotte, NC. Considered a digital marketing leader, UNION collaborates with many of the Southeast region's top brands to achieve business objectives through strategy, creative and technology. The agency specializes in crafting digital marketing platforms, content and campaigns that deliver meaningful and measurable ROI results. Want to work with us?

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