We are excited to announce a fresh new digital marketing platform for Cafe Rio Mexican Grill. “Fresh food, made fresh” is a mantra that is at the very core of this quick casual restaurant brand. No freezers. No microwaves. Nothing pre-made. People are taking notice - with 80+ locations spread across 10+ states, Cafe Rio offers a gourmet product in a non-standard environment all at an affordable cost.
Cafe Rio came to UNION to build a digital platform that communicated their unique brand story, was aligned with their goals and allowed for multiple third-party integrations to provide a near-seamless experience at each customer touch point.
As a fairly young brand, one of Cafe Rio’s challenges was breaking into new markets and leveraging their existing brand advocates to help drive awareness and build sales. Another overarching challenge was communicating what made this brand truly unique.
The new platform allows Cafe Rio to highlight their declaration of deliciousness and promise of high quality, farm to table, fresh food, throughout the website. The new platform accomplishes this through multiple forms of media such as video content, infographics and a blog that is updated frequently. Further, with the brand expanding into multiple regions, the new platform allows for regional customization of messages including specials, menu and location hours.
Cafe Rio wanted to streamline the ordering process to create a more efficient and user-friendly ordering process, for both individual pick-up orders and catering orders. While the new platform has multiple third-party integrations, it also provides the flexibility needed for the Cafe Rio team to manage operations internally, while at the same time provides the customer with a near-seamless experience at each and every touch point. You can explore the all new Cafe Rio at www.CafeRio.com.