As the year comes to a close, it's important to take a step back and try to anticipate what 2015 will hold for the digital marketing world. This is one of the fastest moving industries and it is imperative that you stay ahead of the trends in order to reach prospective customers online.
Below are a few digital marketing trends that we expect to play a big role in 2015.
Content Will Remain King
In 2014, Google continued its quest to provide users with the most useful, relevant content available and, as a result, reward those who provide that content. We predict that 2015 will see Google continue these efforts, with even more emphasis on longer-form content.
Paid Visibility Will Become More Important
While creating useful and relevant content will remain a priority, getting that content the visibility it needs will require more. This is why incorporating paid search into your marketing strategies will become more important than ever to create visibility in the increasingly competitive search engine results space.
Big Data Will Get Even Bigger
Today, massive amounts of analytics are available related to sales, purchase history, search activity, site interactions and much more. Linking this data together allows you to gain deeper insights into what your customers are looking for and where they are going next. We predict that big data will continue to get bigger as new methods are developed to link this information together.