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Aug 04

CarolinaNightlife.com Gets Face Lift


In: Recent Work

by Union

Our party-promoting client, Carolina Nightlife serves the Carolinas as the premier online resource guide to the local nightlife scene. Thousands of loyal followers regularly browse the site to view upcoming events and peruse the plethora of entertaining photo albums.

But just like trendy dance moves, websites date over time, so our team recently revamped the 4-year-old version of the site. We combined top design and development practices with select features to maximize both usability and profitability of the site. What's New:

  • A rotating featured graphic prominently displayed on the home page promotes current nightlife news and events.

  • Social media integration throughout the site streamlines user interaction with Facebook, Twitter and Myspace.

  • Improved navigation is now simple, relevant and quickly pushes users to their destination.

  • More emphasis is placed on the blog to entice users to join the discussions about the nightlife.

  • An improved search function gives users more control over their browsing experience.

Coming features include expanded integration with Facebook’s platform, VIP party package sales and more opportunities for user-generated content.


UNION is a digital marketing agency founded in 2002 and headquartered in Charlotte, NC. Considered a digital marketing leader, UNION collaborates with many of the Southeast region's top brands to achieve business objectives through strategy, creative and technology. The agency specializes in crafting digital marketing platforms, content and campaigns that deliver meaningful and measurable ROI results. Want to work with us?

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