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Sep 07

Bojangles' Friend Biscuit Facebook App Launches

       

In: Recent Work

With a fierce following of passionate fans for whom “Like” is an understatement, Bojangles’ wanted to expand its social media strategy with a branded Facebook app that encourages their fans to spread the word about Bojangles’. The newly launched, Friend Biscuit is a Facebook app that challenges users to amass the most friends who “Like” Bojangles’ on Facebook. The app fills a virtual biscuit with pictures of the users’ friends, and then rewards the user with the biggest Friend Biscuit with gift cards and other prizes including a grand prize of free Bojangles’ for a year. The only question we had was: where do we sign up?

After seeking some perfectly seasoned inspiration at our local Bojangles’ restaurant, our team dove right in, developing a fun, intuitive user experience. Designed to match the feel of BooneOakley’s “It’s Bo Time!” campaign, the app appears as a tab on Bojangles’ Facebook page and includes a dashboard that lets users see their friend biscuit to check their progress, provides information about prizes, and lets users invite their friends to join the contest.

With a desktop website, a mobile site, a newsroom microsite and now a Facebook App all cooked up by Union (formerly Studiobanks) in partnership with BooneOakley, Bojangles’ has a digital presence that’s as expansive as their fan base.

About UNION

UNION is a digital marketing agency founded in 2002 and headquartered in Charlotte, NC. Considered a digital marketing leader, UNION collaborates with many of the Southeast region's top brands to achieve business objectives through strategy, creative and technology. The agency specializes in crafting digital marketing platforms, content and campaigns that deliver meaningful and measurable ROI results. Want to work with us?

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