Motivated by a passion to protect the planet, Blynk Organic established a quick-service café as a healthy, eco-friendly alternative to fast food. At Blynk, patrons can enjoy delicious, high quality organic fare that is chef-crafted daily. Blynk needed a flavorful brand identity that matched this fresh, new focus, and hired Union (formerly Studiobanks) to work our magic.
Depicting an earth-water balance, Union delivered a comprehensive brand experience that includes a memorable logo, food packaging design and an eye-catching wrap design for Blynk’s hybrid delivery car. Next, Union brought this look and feel to a digital platform that delivers the ultimate nature escape. Visitors of the website can explore the benefits of organic foods, calculate body mass index, and search through the menu, which is conveniently integrated with in-store digital menu signage. We also delivered floor-to-ceiling wall graphic designs to complete an immersive brand experience.