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Matt Ashbridge

Apr 26

How Location-Based Mobile Marketing Drives Sales

In: Strategy Insights

Despite a continued increase in mobile and online purchasing, the majority of all commerce is still happening in the real world. In fact, e-commerce represented just 8.1% of total U.S. retail sales in 2016. However, with location-based mobile marketing, brands can leverage the power of digital to drive brick-and-mortar sales, utilizing valuable data to optimize the customer journey.

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Nov 22

Make the Most of Mobile Shopping this Holiday Season and Beyond

In: Strategy Insights

In 2014, mobile shopping accounted for just 19% of total ecommerce sales. In 2016, that number is expected to break 30%, and by 2020 mobile is projected to comprise over 40% of all ecommerce sales. With mobile expected to grow 300% faster than traditional ecommerce, allocating additional dollars to your mobile budget goes without saying. Some businesses, however, are struggling to keep up with rapidly changing consumer expectations. Is your mobile marketing strategy ready to capitalize on the growing shift to mobile this holiday season and beyond?

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Jul 22

White Paper: Top Five Reasons the Marketing Landscape is Shifting to Digital

In: Strategy Insights

With over 50% of marketers increasing their digital budgets, it's clear that the marketing landscape is making the shift to digital. Since digital marketing offers new ways to target unique and specific audiences, more companies see the value of implementing a comprehensive digital strategy.

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Jul 01

Richard Petty Driving Experience Uses Digital Marketing to Boost Sales

In: Recent Work

Richard Petty Driving Experience offers exciting ways to experience real NASCAR racing at its finest. With 600 HP stock cars, professional drivers and locations at some of the most popular and iconic race tracks around the country, it is truly an adrenaline-pumping experience for NASCAR fans and thrill seekers alike.

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Mar 31

Huseby Uses Paid Search Advertising to Improve National Footprint

In: Strategy Insights

Huseby is a leading deposition and litigation support company. Operating nationwide, their court reporting and deposition services can be done remotely by bringing the parties together in an interactive virtual environment.

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Mar 10

White Paper: 10 Facts About the Importance of Digital Marketing

In: Strategy Insights

With over 97% of consumers using the web to research products before making a purchase, digital marketing remains a key component in acquiring new customers. Digital marketing continues to transform as technology changes at a rapid pace and consumer buying habits are increasingly influenced by the internet and digital media. For business owners and digital marketers, this means incorporating these changing trends into their marketing strategy.

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Oct 09

Email Marketing Basics: 5 Questions Answered

In: Strategy Insights

Contrary to popular belief, email marketing is still a tremendously effective way to reach your target audience. In fact, customer acquisition through email has increased at a dramatically faster rate than acquisition through social media. This is true despite the recent explosion in social media marketing.

Below are answers to the 5 most common email marketing questions we hear. Armed with these answers, you should be able to use email to more effectively reach your customers.

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Jul 21

Best Practices for Managing Inbound Leads for Salespeople

In: Strategy Insights

As a digital marketing agency, our goals are always aligned with sales teams and sales departments to ensure that our efforts are having a positive impact on a company’s bottom line. However, as marketing and advertising tactics continue to change and evolve, the processes that salespeople and sales teams implement need to follow suit in order to be successful and get the most return on their investment.

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Nov 12

How to Prepare Your Email Marketing for the Holiday Season

In: Tutorials

For most of the world, the coming holiday season means scheduling travel and parties, with a bit of shopping and vacation time thrown into the mix. All in all, it's a festive time, and something that most men and women look forward to all year round.

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Oct 21

The Importance of Landing Pages In Your Digital Marketing Campaigns

In: Strategy Insights

When it comes to turning traffic into conversions, landing pages can be the most important aspect of a digital campaign. Remember, landing pages are independent pages dedicated for specific traffic (Email marketing, Pay Per Click, Direct, etc) and are designed to drive conversions. For the purposes of this post we are focusing on the relationship between landing pages and PPC campaigns, however, the best practices outlined below can be applied to all traffic sources.

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About UNION

UNION is a digital marketing agency founded in 2002 and headquartered in Charlotte, NC. Considered a digital marketing leader, UNION collaborates with many of the Southeast region's top brands to achieve business objectives through strategy, creative and technology. The agency specializes in crafting digital marketing platforms, content and campaigns that deliver meaningful and measurable ROI results. Want to work with us?

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