If you are new to digital marketing or are unsure what’s best for your overall strategy, hiring a digital agency makes perfect sense. Outsourcing time-consuming work that requires special knowledge and precision can leverage your marketing spend and drive growth for your business. There are keys to building and nurturing that relationship, however, that can make the difference between a successful partnership and a waste of both time and money.
Understand Key Performance Metrics BEFORE You Begin
Naturally, you want your new agency to increase your sales and strengthen your online presence. But how much of your traffic is currently coming from Facebook? What’s the conversion rate of your last email campaign? These are numbers any business manager should know. If you aren’t currently tracking these numbers, check out our post on utilizing digital analytics to your advantage to get started. You should be comfortable talking about revenue, conversion rates, lifetime value, and overall analytics as part of your marketing relationship.