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Katie Price

Feb 06

How to Create a Lead Scoring System that Works

In: Strategy Insights

According to MarketingSherpa, 73 percent of all B2B leads are NOT sales ready. That same study also found that companies using lead scoring saw a 77 percent boost in lead generation ROI.  This quantitative methodology will help you differentiate between those prospects at the beginning of the customer journey, those who are warming up, and those who may be primed to purchase.  Creating a system allows your sales team to focus their time on leads who are more likely to convert, while holding off on those who are not.  

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Dec 27

How Chatbots Can Improve the Customer Experience

In: Strategy Insights

Marketers need to go where their customers are, and according to Business Insider, 2015 was the first time we saw the top four messaging apps such as Slack, Facebook Messenger, and WhatsApp surpass the monthly active users on the top four social media channels.

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Nov 10

How to Plan Your 2017 Digital Marketing Budget

In: Strategy Insights

Digital marketing is now an essential part of your marketing budget, but exactly how much value can digital marketing add to your overall strategy? Research has shown that the average cost per lead through inbound digital channels is 61% less than traditional outbound media. Digital marketing is also highly measurable, which means you know exactly which campaigns and through which channels are providing the best ROI for your business. Combine that with the fact that 97% of consumers use online media to find and research products, and allocating for a digital marketing budget becomes a no-brainer.

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Oct 06

8 Digital Marketing Metrics You Should Track

In: Strategy Insights

The dawn of big data means almost no information about our customers’ behavior is out of our reach. Unfortunately, tracking hundreds of different marketing metrics for every campaign can prove to be an overabundance of information. However, measuring the success, and sometimes failure of your marketing efforts can help cultivate continued success.  With all of the demographics, behavioral patterns and information available to marketers today, we’re going to address eight important digital marketing metrics that you can (and should!) track that will help improve your marketing success.

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Aug 31

How to Successfully Measure Social ROI

In: Strategy Insights

Trying to measure your social media ROI can seem like an impossible task. While getting 1,000 “likes” on a post or hundreds of retweets is certainly valuable, how do you assign the real value of those actions to your bottom line? How can you tell if the money you’re spending on social is really paying off?

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Aug 01

How to Get the Most from Your Digital Agency Partnership

In: Strategy Insights

If you are new to digital marketing or are unsure what’s best for your overall strategy, hiring a digital agency makes perfect sense. Outsourcing time-consuming work that requires special knowledge and precision can leverage your marketing spend and drive growth for your business. There are keys to building and nurturing that relationship, however, that can make the difference between a successful partnership and a waste of both time and money.

Understand Key Performance Metrics BEFORE You Begin
Naturally, you want your new agency to increase your sales and strengthen your online presence. But how much of your traffic is currently coming from Facebook? What’s the conversion rate of your last email campaign? These are numbers any business manager should know. If you aren’t currently tracking these numbers, check out our post on utilizing digital analytics to your advantage to get started. You should be comfortable talking about revenue, conversion rates, lifetime value, and overall analytics as part of your marketing relationship.

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Sep 25

3 Tips for Improving Your Website’s Conversion Rates

In: Strategy Insights

Most business owners would agree that having an aesthetically pleasing website is a vital element of any online success. However, this belief overlooks an equally important element — having a website that converts visitors into leads. Without incorporating this component into your efforts, your business will likely end up with a decent looking website that doesn’t generate online revenue.

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Sep 06

Webinar - The Why and How of Remarketing

In: Tutorials

In an effort to keep you up to speed on digital marketing best practices and tactics, we are happy to announce that we kicked off our Workshop & Webinar series on Tuesday, September 1st.  Our first WebShop topic was “The Why and How of Remarketing.”

UNION Campaign Strategist, Katie Price dove into what remarketing is, how it works and why you should incorporate the tactic into your digital marketing strategy. If you missed it, you can view the webinar below.

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Aug 21

4 Ways To Use Digital Marketing Data to Drive Conversions

In: Strategy Insights

Digital analytics offer unprecedented insight into customer actions on the web and provide a powerful tool for digital marketing. Customer time on site, most visited pages, average click through rate, average sale — the list goes on!

With so many data points available, it can be overwhelming to sift through the seemingly endless amount of information. However, when analyzed correctly, there are ways to make this data work to increase both customer engagement and retention.

Below, we outline several ways that you can use digital marketing data to drive conversions.

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Jul 29

Improving Your Digital Marketing Campaigns with Remarketing

In: Strategy Insights

You may have experienced this before — you were shopping online for something as simple as a pair of shoes, and on the next website you visited, there was suddenly an advertisement for those very same shoes. How could that have happened? Was it the result of internet magic?

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About UNION

UNION is a digital marketing agency founded in 2002 and headquartered in Charlotte, NC. Considered a digital marketing leader, UNION collaborates with many of the Southeast region's top brands to achieve business objectives through strategy, creative and technology. The agency specializes in crafting digital marketing platforms, content and campaigns that deliver meaningful and measurable ROI results. Want to work with us?

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