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Banks Wilson

Jun 06

The Future of Social Media and E-Commerce

In: Strategy Insights

For years now social media has lagged far behind email and organic search as a driver of revenue for e-commerce sites. Social media has been great at creating a brand presence, driving traffic, and connecting with consumers. But where is the disconnect with purchasing? If users love your brand on social, why have we continued to see low conversion rates when it comes to making a sale?   

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May 25

Part II: How to Create Buyer Personas for Your Business

In: Strategy Insights

We talked recently about why you need to use buyer personas in marketing. Today we’re going to walk through how to do it. In order to create a persona, you’re going to need some data. This information does not come from your imagination or who you think your best customers are. It comes from interviewing real live people and finding out what makes them tick. It can be existing customers, prospects, lookalikes on Facebook, even past customers who terminated their business with you can be an extremely valuable resource. In fact, it’s important to hear from both happy and unhappy customers throughout this process.

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May 20

Part I: Why Buyer Personas in Marketing Matter

In: Strategy Insights

Creating buyer personas for your business may feel like something you’ve already done: “We mostly sell to married women over 40.” That’s great. But while understanding demographics is important, creating personas for marketing is far more in depth. A buyer persona is a somewhat fictional representation of a specific, ideal customer of yours. This persona should of course include demographics, but should also dictate details such as behavior patterns, motivations, goals, and problems they face.

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May 06

Announcing the 2016 Digital Marketing Scholarship Winner!

In: Company News

Thank you to everyone who applied to the 2016 Kelly Somey Digital Marketing Scholarship! We received over 35 submissions this year from passionate high school seniors across the country.  After reviewing all of the entries, UNION is excited to announce that the winner of the 2016 Kelly Somey Digital Marketing Scholarship is Bryant Wong!

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May 03

Get Started with Facebook Advertising

In: Strategy Insights

Of all the digital marketing tools available today, Facebook is by far the most ubiquitous and the most effective. Businesses can start advertising on Facebook with a personalized budget and can target highly specified audiences. There are 25 million small businesses on Facebook and at least 1 million of those businesses are currently advertising on the platform. With 92% of marketers utilizing Facebook ads as part of their strategy, it’s obvious this platform isn’t going anywhere. In developing your Facebook marketing strategy it’s important to ask: are you maximizing your digital marketing spend, and are you utilizing all the tools that Facebook has to offer?

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Apr 28

How to Create a Social Media Strategy that Works

In: Strategy Insights

There are very few businesses out there who aren’t employing some kind of social media strategy today. Even if it’s just a Facebook page with a post or two a week, most business owners are aware that if you don’t have a social presence, you’re going to get forgotten in the noise of all those who do.

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Apr 21

How to Design Better Email Marketing Campaigns

In: Strategy Insights

We recently talked about why you should use email marketing to both generate new business and keep your customers coming back. Today we’re going to talk about how you can do that.

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Apr 18

UNION Stands Against North Carolina's House Bill 2

In: Culture

Nearly fifteen years ago, UNION decided to call Charlotte home and we built our digital agency here. We were drawn to Charlotte’s diverse community, progressive spirit and welcoming sense of southern hospitality.

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Apr 14

Why You Need to Use Email Marketing to Generate New Business

In: Strategy Insights

In 2014, 88% of digital marketing organizations utilized email marketing, and that number continues to rise.  With 91% of consumers checking email at least once a day, there’s absolutely no reason why your business shouldn’t take advantage of this highly effective marketing channel. ROIs on email campaigns have been pegged at anywhere from 3200 to 4500 percent. That means for every $1 you spend you could see a $32 - $45 return on investment. It’s no wonder that 50% of marketers expected to increase their email spend in the last year.

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Mar 23

Five Ways to Utilize Digital Analytics to Increase Conversions

In: Strategy Insights

While utilizing website analytics to make informed business decisions used to provide a competitive advantage, it is now a necessity just in order to keep up. A 2015 MIT Sloan Management review found that, “down from a high in 2012 of 66%, just 51% of survey respondents in 2015 indicated that analytics creates competitive advantage for their organizations.” The fact is your business is starting at a disadvantage if you aren’t using website analytics tools to measure and to react to behavior on your site.

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About UNION

UNION is a digital marketing agency founded in 2002 and headquartered in Charlotte, NC. Considered a digital marketing leader, UNION collaborates with many of the Southeast region's top brands to achieve business objectives through strategy, creative and technology. The agency specializes in crafting digital marketing platforms, content and campaigns that deliver meaningful and measurable ROI results. Want to work with us?

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