You’ve heard of content marketing. You’ve heard it’s the next big thing and everyone is doing it, but your company sells widgets for other companies’ wadgets and no one wants to read about that. Surely a B2B company has no reason to invest in a content marketing strategy. Wrong. While there is a seemingly endless flow of information out there on creating content marketing strategies to drive consumer business, B2B content marketing is still struggling to find its footing. In fact, 55% of B2B marketers think it’s unclear within their organization what successful content marketing looks like and 20% of B2B marketers don’t even have a content marketing strategy at all!