I’ve heard many business owners say they feel having a blog is nice, but unnecessary. Sure, people like to read and share articles, but spending time and money on a content marketing strategy isn’t worth it. A blog doesn’t create any real value or offer a positive ROI. Blogging isn’t just a bonus for your business, it is an essential component of your overall marketing strategy. Blogging generates more than just Facebook shares and website traffic. And it’s a great way to drive a large amount of tangible and intangible value for your business. If you don’t currently have a content marketing strategy in place, keep reading to find out why you need one.