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Banks Wilson

Feb 13

Announcing the 2017 Kelly Somey Digital Marketing Scholarship

In: Company News

 

The Kelly Somey Digital Marketing Scholarship rewards a college bound student with interest in pursuing a digital marketing career and passion for creativity. 

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Jan 04

Digital Experience Trends to Watch in 2017

In: Strategy Insights

2017 is officially here which means it’s time to review our digital trends to watch for the new year. 2016 saw mobile overtake desktop, video overtake traditional content, and behavioral emails replace the traditional email blast. So, what can we expect to see in the next 12 months?

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Nov 18

How the Omni-Channel Experience Affects the Customer Journey

In: Strategy Insights

“Omni-channel experience” is the latest marketing buzzword, but what exactly does it mean? According to Google, we spend 170 minutes per day on smartphones, 120 minutes on our desktops, and 75 minutes on tablets, excluding time on work devices. Consumers are switching from phones to tablets to laptops without missing a beat and 20 percent of people use a second device concurrently while using their computer.

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Sep 16

The Buyer's Journey: A Step-by-Step Guide to Messaging

In: Strategy Insights

The buyer’s journey is a marketing concept that has gained a lot of traction over the past few years. Whether B2B or B2C, it is important for marketers to tailor their messaging to each of the stages that potential customers move through. A 2014 DemandGen report showed 61% of B2B buyers chose a vendor who delivered a better mix of content appropriate for each stage of the purchasing process. As the buyer's journey will be different depending on your industry and business model, it is critical to understand which stages are most relevant to your company.

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Aug 11

Why Blogging and Content Marketing Are Essential to Your Business

In: Strategy Insights

I’ve heard many business owners say they feel having a blog is nice, but unnecessary. Sure, people like to read and share articles, but spending time and money on a content marketing strategy isn’t worth it. A blog doesn’t create any real value or offer a positive ROI.  Blogging isn’t just a bonus for your business, it is an essential component of your overall marketing strategy. Blogging generates more than just Facebook shares and website traffic. And it’s a great way to drive a large amount of tangible and intangible value for your business. If you don’t currently have a content marketing strategy in place, keep reading to find out why you need one.

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Jul 11

Create Exciting and Effective B2B Content Marketing

In: Strategy Insights

You’ve heard of content marketing. You’ve heard it’s the next big thing and everyone is doing it, but your company sells widgets for other companies’ wadgets and no one wants to read about that. Surely a B2B company has no reason to invest in a content marketing strategy. Wrong. While there is a seemingly endless flow of information out there on creating content marketing strategies to drive consumer business, B2B content marketing is still struggling to find its footing. In fact, 55% of B2B marketers think it’s unclear within their organization what successful content marketing looks like and 20% of B2B marketers don’t even have a content marketing strategy at all!

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Jun 22

How to Write a Digital Agency RFP

In: Tutorials

When it comes to writing a digital agency RFP, it’s important to do it right. Many agencies don’t like request for proposals as they can feel outdated, impersonal, and often like a waste of time. Some agencies may outright refuse to respond. Unfortunately, many business owners aren’t sure which questions to ask or what information to include in their RFPs. As a result, RFPs are often too long, full of redundant questions, or based on a one-size-fits-all RFP template. RFPs that are chock full of unnecessary information waste both the time of your business and the agencies who are reading them. Use the below information to avoid common pitfalls and create a digital agency RFP that’s of value both to you and the digital agencies responding to it.

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Jun 10

Mobile Marketing Campaigns: Present and Future

In: Strategy Insights

If you’re tired of hearing that the “future of marketing is changing” every other week, you’re not alone. Many of these marketing fads and passing social media platforms will be gone before you can even think about a strategy. But one trend that is certainly not disappearing is mobile marketing. In 2014 mobile internet usage surpassed desktop for the very first time. And that trend continues its upward climb. While mobile marketing is here for good, it’s still unclear as to which mediums and techniques are going to prove the most successful in the long run. Today we’re going to discuss a few mobile marketing trends that we believe will come out on top when the dust of the mobile revolution settles.

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Jun 06

The Future of Social Media and E-Commerce

In: Strategy Insights

For years now social media has lagged far behind email and organic search as a driver of revenue for e-commerce sites. Social media has been great at creating a brand presence, driving traffic, and connecting with consumers. But where is the disconnect with purchasing? If users love your brand on social, why have we continued to see low conversion rates when it comes to making a sale?   

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May 25

Part II: How to Create Buyer Personas for Your Business

In: Strategy Insights

We talked recently about why you need to use buyer personas in marketing. Today we’re going to walk through how to do it. In order to create a persona, you’re going to need some data. This information does not come from your imagination or who you think your best customers are. It comes from interviewing real live people and finding out what makes them tick. It can be existing customers, prospects, lookalikes on Facebook, even past customers who terminated their business with you can be an extremely valuable resource. In fact, it’s important to hear from both happy and unhappy customers throughout this process.

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About UNION

UNION is a digital marketing agency founded in 2002 and headquartered in Charlotte, NC. Considered a digital marketing leader, UNION collaborates with many of the Southeast region's top brands to achieve business objectives through strategy, creative and technology. The agency specializes in crafting digital marketing platforms, content and campaigns that deliver meaningful and measurable ROI results. Want to work with us?

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