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May 18

Asana's New Logo


In: Recent Work

As we promised, here's the logo Asana chose from the six or so options we presented them—and it was our favorite one of the bunch, too. Clay designed this font by hand, so Asana will have their very own personal typeface. We chose the four colors from swatches they gave us from one of the clothing brands they'll be carrying. Now, the architect designing the store, which will be located at the new development Morrison in South Park, will be incorporating the color palette we've chosen into the store design. The next phase for Union (formerly Studiobanks) is to create all of the Asana collateral: business cards, letterhead, envelopes, in-store hang tags and product signage.


UNION is a digital marketing agency founded in 2002 and headquartered in Charlotte, NC. Considered a digital marketing leader, UNION collaborates with many of the Southeast region's top brands to achieve business objectives through strategy, creative and technology. The agency specializes in crafting digital marketing platforms, content and campaigns that deliver meaningful and measurable ROI results. Want to work with us?

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