Asana Activewear is a newly formed company that operates boutique, specialty-apparel retail stores, focused exclusively on yoga-inspired activewear and accessories for men and women. This has been a fun project for us so far, because we have been able to be a part of the team from the very beginning. Our kick-off meeting was at the store location with the architects and store owners, sitting in lounge chairs on cement and gravel floors. Being an integral part of creating any brand is always a great creative challenge and it all starts with the logo.
It's amazing how this one sole mark is the launching pad for so many other parts of a marketing strategy. Our designers create the entire website around this mark. If you look closely at our portfolio, you'll see where the colors of the logo are incorporated through out the site. Moreover, you'll see how the logo lines up with elements on the page - whether it's the navigation or a simple green line, as in the Ticket Supply Company website.
Clay, the lead designer on this project, is very talented when it comes to logo design. He's been looking at yoga poses all week! Now that he's printed out all the logo comps for our presentation tomorrow, it's evident where the poses inspired many of his designs. I can't wait to see which one they'll pick. I'll post the final mark soon.