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Jan 03

Allen Tate Microsites, There’s No Place like Home


In: Recent Work

by Union

Serving communities for more than 50 years, Allen Tate Company is among the top 10 independent real estate firms in the country. Its business divisions are uniquely designed to create a one-stop shopping experience for home owners and real estate agents alike.

Due to the enormous amount of information and resources the company needed to convey through a single website, Allen Tate was facing a major messaging issue. The key was to find a strategic partner with expertise in information architecture and online branding to streamline its information sharing and create a cohesive branding plan.

Union (formerly Studiobanks) stepped up to the challenge and developed five separate microsites to house Allen Tate’s most important company information – all in a way that is easily digestible for its broad client base. With a common layout structure and global navigation, the five microsites provide intuitive user-flow and cross-marketing opportunities across all Allen Tate divisions: Real Estate, Insurance, Mortgage, Home Services, Careers and Relocation.


UNION is a digital marketing agency founded in 2002 and headquartered in Charlotte, NC. Considered a digital marketing leader, UNION collaborates with many of the Southeast region's top brands to achieve business objectives through strategy, creative and technology. The agency specializes in crafting digital marketing platforms, content and campaigns that deliver meaningful and measurable ROI results. Want to work with us?

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