Serving communities for more than 50 years, Allen Tate Company is among the top 10 independent real estate firms in the country. Its business divisions are uniquely designed to create a one-stop shopping experience for home owners and real estate agents alike.
Due to the enormous amount of information and resources the company needed to convey through a single website, Allen Tate was facing a major messaging issue. The key was to find a strategic partner with expertise in information architecture and online branding to streamline its information sharing and create a cohesive branding plan.
Union (formerly Studiobanks) stepped up to the challenge and developed five separate microsites to house Allen Tate’s most important company information – all in a way that is easily digestible for its broad client base. With a common layout structure and global navigation, the five microsites provide intuitive user-flow and cross-marketing opportunities across all Allen Tate divisions: Real Estate, Insurance, Mortgage, Home Services, Careers and Relocation.